Redbox Preps 1,500 New Rental Kiosks Nationwide

Posted Mon May 15, 2017 at 05:20 PM PDT by

Redbox is keeping physical media rentals alive with more kiosks set to crop up across the country.

Redbox has announced plans to expand access to movie and game rentals with the addition of 1,500 net new rental kiosks throughout 2017. More than 300 new kiosks have been placed in the first quarter so far, and once the expansion is complete, the company is set to have more than 41,500 kiosks nationwide.

"In small and large towns across America, millions of hard-working Americans rely on Redbox every day for relief and value from the rising costs of going to the theater, or exorbitant fees from cable and satellite companies," said Galen Smith, CEO of Redbox. "Renting discs remains an important consumer offering for families on a budget, or any consumer who wants a better value for new release content." Smith continued, "The proof is in the numbers, as Redbox averages more than eight million rentals a week. We're excited and proud to be expanding to serve even more people, in more ways, and in more places this year."  

Current Redbox DVD rentals start at $1.50 per night and Blu-ray rentals start at $2 per night, offering a cheaper alternative to theatrical ticket prices and typical new release rentals from cable and satellite companies which usually charge around $4 to $5.

And in addition to news on the company's kiosk expansion, Redbox has also shared new survey results focused on Americans' perspectives on affordable family entertainment choices. The national survey was conducted across more than 1,000 US households. Here's a rundown of some key findings per the press release:

-85% of Americans noted they watch more movies at home because the theater is expensive;
-93% of Americans said movie theater prices really add up after purchasing tickets and snacks;
-94% of Americans have heard of Redbox, and 46% of Americans said they would rent more from Redbox if there was a location closer to them;
-48% of Americans chose Redbox as the best value for renting new release movies, compared to only 30% for their cable/satellite provider (on demand), 19% for Amazon Prime, and 3% for Apple's iTunes;
-However, 68% of Redbox users believe Redbox is the best value for renting new release movies, 16% for Amazon Prime, 14% their cable/satellite provider (on demand), and 2% for Apple's iTunes;
-54% of Americans said they would rather drive to a Redbox kiosk to save money, but that number jumps to 75% among Redbox users; and
-58% of Americans said it's easy for them to stop at Redbox on their daily commute to pick up a new release movie, and among Redbox users, that figure rises to 77%.

To find a Redbox location near you, check out

Source: Redbox via PR Newswire

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Tags: Redbox, Rentals (all tags)