“We feel good about what we learned in 2010"
Blockbuster has been hit hard in the last couple of years. With the popularity of Netflix and Redbox constantly growing, renters have abandoned that once giant chain.
They're feeling good about 2011 though, and are deploying 3,000 new kiosks to add to the 8,000 already in the wild. Blockbuster seems to see kiosks as the future, and has had some success with most of their existing kiosks.
"We are either addressing site issues or redeploying machines that did not show up to have the rental foot traffic we had expected," says Blockbuster's John Bruno.
Bruno also says that the premium rentals for newer titles has paid off, surpassing the company's expectations.
Source: Home Media Magazine