Posted Wed Jul 22, 2015 at 05:00 PM PDT by Steven Cohen
The company has added a new feature for its TV applications.
Netflix has announced the first major update to its Smart TV streaming platform since 2013. The upgrade places a new emphasis on video during the content selection process.
As part of the update, Netflix now offers video playback during content selection. Now videos will start to play or resume right after a title is selected while key information is displayed about the content over the video. This allows viewers to confirm their selection while the title plays in the background. Netflix says that this navigation upgrade lets "the content speak for itself by providing a more immersive and cinematic experience that best represents the capabilities and expectations of today's TVs."
The Netflix TV app update is now rolling out globally and will hit all eligible display within the next few days. A monthly Netflix subscription currently starts at $7.99 for SD streaming, $8.99 for HD streaming, and $11.99 for Ultra HD streaming. The service is available on a variety of smart TVs and media players, including the Fire TV, Fire TV Stick, Roku 3, Apple TV and Chromecast.
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