Comcast users will now be able to bundle their cable plans with Netflix streaming.
Following the launch of Netflix app support on Xfinity devices back in 2016, Comcast has now announced plans to expand its partnership with Netflix. As part of the deal, the cable company will now offer the option to bundle a Netflix subscription with new and existing Xfinity packages.
"Netflix offers one of the most popular on demand services and is an important supplement to the content offering and value proposition of the X1 platform," said Sam Schwartz, Chief Business Development Officer, Comcast Cable. "Netflix is a great partner, and we are excited to offer its services to our customers in new ways that provide them with more choice, value and flexibility. The seamless integration of Netflix with the vast Xfinity entertainment library on X1 present a unique and comprehensive experience for customers."
Netflix streaming on Comcast's X1 platform allows customers to watch Netflix content (including 4K HDR titles) alongside Xfinity live, On Demand, and DVR programming all in one place directly through their set-top boxes. The X1 Netflix experience has been designed to take advantage of key X1 technical advances like universal search, natural language processing, IP stream processing, and a cloud-based infrastructure. In addition, the X1's voice control has been expanded to support Netflix titles. Likewise, customers can also access the standard, dedicated Netflix app through their box as well.
"Our partnership with Comcast on Xfinity X1 has brought easy access to Netflix for our mutual customers," said Bill Holmes, global head of business development for Netflix. "By speaking into or browsing with the X1 remote, millions of customers have found the perfect thing to watch on Netflix. We can't wait to introduce more X1 customers to Netflix with Xfinity's new packaged offers."
Xfinity with Netflix subscriptions will be handled via one monthly statement directly by Comcast. A variety of bundle plans will be available to new and existing customers starting this month with exact offers and availability set to vary by market.