Blu-ray Penetration is Up to 17 Percent

Posted Tue Oct 5, 2010 at 09:00 AM PDT by Dick Ward

That's twice what the numbers were last year, which is good news for the Blu-ray industry.

Surveys and reports don't always reveal what's actually going on, and the latest from the NPD group does have a few odd points, but they're full of wonderful numbers that we can over-analyze for our own amusement.

Let's start with Blu-ray penetration, which is up to 17 percent this year. That means twice as many homes now have Blu-ray players when compared to last year. Not bad by any standards.

NPD also says that Blu-ray players are more prevalent than Netflix, which is a bit vague. It seems to mean that Blu-ray player ownership is higher than the number of Netflix subscriptions, but could also point to the amount of people that own Netflix capable devices.

The same study also showed the popularity of the PlayStation 3 as a primary Blu-ray player, since only 1.7 million households owned a Blu-ray player in addition to their PS3.

Source: Home Media Magazine

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Tags: Netflix, Blu-ray (all tags)