Blockbuster Targets Netflix Delays in New Ad Campaign

Posted Tue Nov 23, 2010 at 11:10 AM PST by Dick Ward

The giant rental chain may be finding its footing, but they do have a point.

There's a new ad campaign coming from Blockbuster that specifically targets those 28 day rental windows that Redbox and Netflix have to deal with. If you're looking for the cheapest way to rent movies, Blockbuster isn't it, but after yesterday's Netflix price hike, they're certainly looking better, oh, and if you want new releases on Blu-ray and DVD, it's the only way to go.

Blockbuster is tagging the campaign with the line "Less waiting, more watching," and is hoping to attract new customers and subscribers to the Blockbuster service that delivers discs by mail and through in store returns. Even on the main page of their site, you'll find movies like 'Eat Pray Love' advertised featuring the phrase "We've got it 28 days before Netflix."

The Blockbuster service might not measure up when it comes to streaming (though they offer titles on demand), but Blu-ray enthusiasts are likely to find it far superior to the competition. After all, Blockbuster can supply you with new movies faster and they don't charge more for Blu-rays.

With the new price changes on Netflix, Blockbuster's two-disc plan, with included Blu-ray access, is now $1 less than Netflix's similar plan. The three-disc plan is now $4 cheaper through Blockbuster.

Blockbuster may not be the giant it once was, but targeting one specific audience, like Blu-ray fans, could help them to come back.

Source: ABC News

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Tags: Netflix, Blockbuster (all tags)