Posted Wed Jul 6, 2016 at 10:45 AM PDT by Steven Cohen
The hands-on TV experience is now rolling out to 400 stores nationwide.
LG has announced the launch of its "LG Experience" in-store displays. The interactive retail displays are designed to demonstrate the benefits of new TV technology like HDR (high dynamic range) and 4K Ultra HD resolution on LG SUPER UHD TVs and OLED TVs.
"With so many new technologies and oftentimes confusing jargon used to describe them, it's our job as a manufacturer to help consumers understand the benefits of today's leading innovations and gain the knowledge they need to feel confident in purchase decision – and one of the best ways to do that is to offer first-hand consumer experiences with our leading retail partners," said David VanderWaal, vice president of marketing, LG Electronics USA.
The LG Experience features 16 and 24 foot wall retail displays in nearly 400 Best Buy locations around the country. Likewise, additional LG Experience displays are planned for other major regional retailers. Aimed at showcasing new TV technologies, the LG Experience includes hands-on 4K content demos running on the company's new OLED and SUPER UHD TVs.
Here's a rundown of the retail display's main features:
- HDR: Consumers can see images that come to life with HDR displayed on LG OLED and SUPER UHD TVs. HDR delivers brilliant brights, darker darks and a wider palette of colors, reproducing images that are more true to life.
- 4K Ultra HD: Shoppers can take in the advanced screen resolution of 4K, which delivers offers four times the pixels of conventional HDTV for image clarity with exceptional detail and realism.
- OLED 4K TVs: With state-of-the-art OLED TVs on display (models OLED65B6P; OLED55C6P; 65EG9600), consumers can witness the unmatched picture quality that LG OLED TV delivers with perfect blacks, intense colors and infinite contrast all housed in a one-of-a-kind sleek, slim design. All four 2016 OLED TV series are Smart TVs that also deliver 4K Ultra HD resolution and support both HDR standards.
- LED 4K UHD TVs: Shoppers can enjoy LG's best 4K LED displays (LG SUPER UHD models 65UH8500; 55UH7700), which are the first LED TVs to support both HDR standards. The 2016 line also offers advanced technologies that deliver over a billion rich colors, smoother motion and elevated brightness.
"With the LG Experience, customers can be hands-on and learn about the newest technology," said Luke Motschenbacher, vice president for televisions at Best Buy, national rollout partner for the LG Experience. "It's a perfect example of why Best Buy's the best place to experience the latest TVs."
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