Posted Tue Aug 16, 2016 at 12:00 PM PDT by Steven Cohen
The new app offers a wide variety of free digital streaming content on LG smart TVs.
LG has announced the launch of its "Channel Plus" app. Channel Plus is a streaming service powered by Xumo with access to a growing collection of free digital content channels through 2016 LG Smart TVs featuring webOS 3.0.
"Channel Plus is a huge step forward in the evolution of Smart TV – and only LG offers it. Users can enjoy nearly 50 quality content choices free of charge on their LG Smart TV, and with webOS 3.0, accessing them has never been simpler or faster," said David VanderWaal, vice president of marketing, LG Electronics USA. "By delivering premium Internet content seamlessly with broadcast channels together in the same channel lineup, LG aims to make it easier than ever for consumers to find and enjoy the content they want to watch in one centralized place – whether it’s streaming or broadcast."
Channel Plus organizes its streaming content as TV channels alongside regular over-the-air stations. This means that users can navigate between traditional digital broadcast channels and Channel Plus content through the same unified program guide without launching a separate app. The Channel Plus service currently offers nearly 50 channels, providing entertainment, sports, news and lifestyle programming. Notable broadcasters and online publications in the lineup include TIME, PBS Digital Studios, WIRED, Saveur, Cooking Light, GQ, Sports Illustrated, BuzzFeed, Mashable, Reuters, FailArmy and Funny or Die. Likewise, Channel Plus offers both live and on-demand viewing options.
"It has been truly exciting partnering with LG in developing Channel Plus. This new service represents an important step forward for the OTT space by streamlining the viewing experience for the Smart TV user through seamless, native content integration," said Colin Petrie-Norris, CEO of Xumo. "The Channel Plus service aligns perfectly with our DNA at Xumo as it delivers free premium programming in an organic and accessible way. With Channel Plus, all the cool content we used to have to search the web high and low for is now aggregated and attractively organized in one innovative solution on LG Smart TVs."
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