Posted Fri Aug 26, 2016 at 01:45 PM PDT by Steven Cohen
The company will demonstrate a wide range of HDR formats at the upcoming show.
LG has announced plans to spotlight high dynamic range technology on its OLED displays during IFA 2016 in Berlin. The manufacturer is teaming up with several broadcasters and content providers to demo video using Dolby Vision HDR, HDR10, and the new Hybrid Log Gamma (HLG) technology.
"With unprecedented technological flexibility, LG OLED TVs offer the most advanced HDR capabilities on the market today as well as into the future," said Brian Kwon, president of LG Home Entertainment Company. "Future HDR technology will allow a wider range of consumers to experience rich HDR content regardless of the format employed."
Visitors to LG's booth will be able to view several HDR demonstrations on LG OLED TVs. Demos are set to include the transmission of HLG content using ASTRA's satellite network and the British Broadcasting Corporation's (BBC) terrestrial broadcasting system. Hybrid Log Gamma (HLG) is a new HDR standard created by the BBC and NHK of Japan. The standard is designed to enable broadcasters to send HDR transmissions over cable and to provide live streaming content. HLG uses a single distribution bitstream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers.
In addition, LG is also partnering with the BBC and the European Broadcasting Union to demo HDR tech combined with High Frame Rate (HFR) content. HFR allows for smoother Ultra HD images by supporting video with up to 100/120 frames per second. The demonstration will involve HFR HLG content that is compatible with both MPEG DASH (IP streaming) and DVB-T2 transmission systems.
LG's HDR demos will be viewable on the company's OLED TVs at their IFA 2016 booth in Berlin from September 2-7.
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