Posted Mon Jan 7, 2019 at 09:00 AM PST by Steven Cohen
The company's first consumer rollable OLED display is being showcased at CES.
After debuting prototype models at previous tradeshows, LG has officially unveiled its first consumer-ready rollable OLED TV model. The new LG SIGNATURE OLED TV R (model 65R9) can actually be curled up into its base, offering new viewing options.
The 65-inch Rollable 4K display takes advantage of flexible OLED panel technology to enable the screen to be rolled up and hidden inside its rectangular base through the press of a button. In addition, the retractable screen gives users three different viewing options: Full View, Line View and Zero View.
Full View presents the entire screen, allowing users to enjoy the panel's premium OLED picture powered by LG's second generation α (Alpha) 9 intelligent processor with deep learning algorithm and ThinQ AI.
Meanwhile, Line View partially rolls the screen, keeping only a small portion of the panel above the base. This enables specific tasks that don't require a full screen, including checking the time and weather, and viewing family photos.
Finally, Zero View keeps the entire display rolled up and hidden from view in the base. With that said, even when the panel is out of sight, users can still listen to music and other audio content from the TV's 4.2-channel, 100W front-firing Dolby Atmos audio system.
Exact pricing and availability have not been announced yet, but the LG SIGNATURE OLED TV R will be on display at the company's CES 2019 booth in Las Vegas from January 8 through January 11. And beyond the new rollable model, LG's 2019 OLED lineup also includes the 8K Z9, and 4K W9, 4K E9, and 4K C9 series TVs.
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