The company's OLED displays are now on sale.
LG has reduced the price of its OLED Ultra HD TV lineup. The collection now starts at $1,997, and all eight models include HDR10 and Dolby Vision support.
"LG OLED TVs' reputation for having the best picture available is backed by TV experts, Academy Award-winning directors and consumers alike – and the ultimate home entertainment experience is even better with new enhancements like HDR," said David VanderWaal, vice president of marketing, LG Electronics USA. "Our 2016 OLED TVs combine our most advanced TV technologies with future-forward, stunning designs to elevate the TV experience to an entirely new level. And now, with two HDR formats, content has never looked more immersive or more lifelike."
Together, the B6, C6, G6, and E6 series consists of eight models with sizes ranging from 55 inches to 77 inches, along with curved and flat configurations. OLED tech offers superior black levels, contrast, and viewing angles over traditional LCD screens, and each display uses a 10-bit panel with 10-bit processing power. Likewise, all eight models include HDR10 and Dolby Vision support with "Ultra HD Premium" certification for high dynamic range content from streaming services like Netflix, Amazon, and VUDU.
"Dolby Vision supports and builds on top of HDR10 to bring images to life on LG OLED and LG SUPER UHD TVs with a combination of brighter highlights, increased contrast, ultra-vivid colors and sharper details," said Roland Vlaicu, Dolby Laboratories vice president, consumer imaging. "Dolby Vision is already the preferred format for filmmakers and content providers with all seven major movie studios supporting the creation and release of Dolby Vision movies in the cinema and many streaming content providers defaulting to Dolby Vision as the preferred HDR format for the home."
Here's a full rundown of the newly discounted 2016 LG OLED Ultra HD TV prices:
OLEDB6P – Flat-panel OLED TV (4K Smart TV with HDR)
OLEDC6P – Curved-panel OLED TV (4K Smart TV with HDR)
OLEDE6P – Flat-panel OLED TV (4K Smart TV with HDR and Picture-on-Glass design)
OLEDG6P – Flat-panel LG SIGNATURE OLED TV (4K Smart TV with HDR, Picture-on-Glass design and harmon/kardon® sound bar stand)
Beyond OLED Ultra HD TVs, LG has also has its 2016 SUPER UHD LED TV lineup.