Posted Tue Feb 24, 2015 at 06:00 PM PST by Steven Cohen
The manufacturer hopes to capture the premium TV market with its upcoming displays.
LG has detailed its latest plan for premium display sales. The company's dual strategy includes a new lineup of OLED and ColorPrime 4K TVs.
"We're excited to be introducing a comprehensive range of distinctive TV products that deliver stunning picture quality to communicate what we mean by premium," said Brian Kwon, president and CEO of LG Electronics Home Entertainment Company. "LG OLED TVs and PRIME UHD TVs reinforce the brand as synonymous with picture quality. With these unparalleled home entertainment solutions, LG is finding itself in a very favorable position as the premium TV market leader."
As part of the upcoming strategy, LG will release new 55-inch, 65-inch, and 77-inch OLED models with curved and flat-screen options. To highlight the benefits of OLED technology, the company has revealed its "ABCD" marketing concept, emphasizing OLED's superior viewing Angles, Black levels, Colors, and Design. In addition to OLED, the new LG Prime lineup of IPS LCD sets are also geared toward the premium market. The 55-inch 55UF9500 features ColorPrime technology that uses different LED phosphor colors to create an expanded color gamut.
LG's new premium 4K Ultra HD displays will hit the global market in March. Official prices have not been announced yet, but rumored price tags for the upcoming OLED displays have been leaked.
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