Posted Mon Aug 25, 2014 at 10:30 AM PDT by Steven Cohen
LG is now taking pre-orders for their Ultra HD OLED displays in Korea.
LG has announced the release of its much anticipated series of 4K OLED TVs. The lineup includes the 77-inch 77EG9700 and the 65-inch 65EC9700.
"LG 4K OLED TV is the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market," said Hyun-hwoi Ha, president and CEO of LG's Home Entertainment Company. "As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry. I feel confident when I say that 4K OLED is a bona fide game changer."
The 77EG9700 and 65EC9700 both feature advanced 3840 x 2160 curved-screen OLED panels that use LG's proprietary Four-Color Pixel WRGB technology. Thanks to the televisions' self-lighting pixels, the displays offers superior black levels and contrast over traditional LCD TVs. Likewise, the sets offer fast response times for smooth motion free of flickering and blurring. In addition, each model includes smart TV support with LG's webOS platform and LG’s multi-channel Ultra Surround sound system developed in conjunction with Harmon Kardon.
"OLED TVs are expected to overtake LCD in sales within a few years and no company is better prepared for this than LG," added Mr. Ha. "OLED’s benefits are obvious. There's no deterioration in picture quality and issues such as image blurring, distortion and color leakage in curved LED units are simply non-existent on curved OLED TVs. 4K OLED TV represents superb value for the consumer in terms of color reproduction, contrast ratio, detail and viewing angles."
LG's 4K OLED TVs will be available for pre-order in Korea this week, and will soon expand to North America and Europe. Exact US pricing and release dates have not been announced, but full details are expected to be revealed in the coming weeks. Both models will also be on display at IFA in Berlin from September 5-10. These new Ultra HD OLED displays now join LG's currently available 1080p OLED collection -- including the 55EC930, the 55EA9800, and the 55EA8800.
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