The 55 and 65 inch sets will sell for $4,499 and $5,499 respectively.
Amid all of the hullabaloo about ridiculously sized 4K and 8K sets, it's easy to forget that high-end TVs for normal folks are hitting the market too. Sony has just announced that its brand new flagship sets are "available immediately" online and at retail.
The XBR-HX950 is a LED backlit Internet TV that packs all of the streaming features you've come to expect from a high-end set, including Netflix, Pandora, Blip.tv and of course Sony's own video and audio streaming services. It offers up Wi-Fi and Ethernet connections so you can get your TV online in whatever way you prefer.
You'll find plenty of tech inside designed to give you the best picture possible. The XBR-HX950 utilizes the X-Reality PRO engine to provide optimized video quality and 14-bit upscaling, processing and pixel mapping to kick things up even more.
The 55 inch version of the HX950 will run you $4,499 while stepping up to 65 inches will cost $5,499.