Well of course they did. Zediva doesn't seem too worried though.
A few weeks ago we caught our first glimpse at the new movie streaming service Zediva. Though registration has been closed ever since, the site promises to offer some features that other streaming services can't - like access to commentary and special features. That's because they stream directly from the DVD.
This unique style of streaming is also why Zediva believes that they don't need to worry about licensing fees. They're only able to stream as many DVDs as they have, and when the limit has been reached that title is unavailable - just like a traditional brick and mortar store.
The Motion Picture Association of America sees things differently. They say that Zediva is attempting "rely on technical gimmicks in an effort to avoid complying with U.S. Copyright Law." The MPAA has filed suit in a California district court.