And that is that. After much excitement, Hulu has decided not to sell after all.
Just a few months ago, things started getting very interesting for Hulu. Yahoo! came to them with an offer to buy the company, completely out of the blue. Hulu declined, but it got the wheels turning and their mouths watering.
Just a week or so after declining the offer from Yahoo!, Hulu announced that it would be accepting further offers for the service. Plenty of companies obliged and spoke with the folks at Hulu about possibilities for the future and it seemed like someone would finally pick up the company.
Any excitement you still had built up can be laid to rest now. Hulu owners News Corp, Providence Equity Partners and Walt Disney have announced that the company won't be sold.
"Since Hulu holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path to even greater success," said the companies in a joint statement. " Our focus now rests solely on ensuring that our efforts as owners contribute in a meaningful way to the exciting future that lies ahead for Hulu."
Source: Hulu Blog