A lower price for the official debut could make the service more attractive to consumers.
The launch process for Hulu Plus has been a confusing one. The preview service was available upon request but only on certain devices and on the PS3 the market was further segregated by offering the service only to PlayStation plus subscribers.
Now that things are official it gets a little easier. Hulu is now available on HDTVs, Blu-ray players, set-top boxes, mobile phones, game systems and tablets. There's no invitation needed, just download the app and get streaming.
It's easier on the wallet too, since the price dropped from $9.99 a month to $7.99 a month. It's not cheap enough to make the service a must-have, but it's a little more reasonable at least.