Posted Tue Jan 10, 2017 at 07:30 AM PST by Steven Cohen
Another broadcast partner has been confirmed for the upcoming live streaming platform.
Hulu has announced a new deal with CBS Corporation. As part of the agreement, Hulu will be able to offer live and on-demand content from CBS, CBS Sports Network, and POP on its upcoming live TV streaming service set to launch in the coming months.
"To build a successful live TV service, you have to have viewers' favorite sports and shows -- and CBS' programming is absolutely vital to that mix," said Mike Hopkins, CEO of Hulu. "With 21st Century Fox, Disney, Turner and now CBS on board, our new live service will offer one of the most valuable sports, news and entertainment lineups anywhere – from ESPN, Fox Sports, CBS Sports and TNT to ABC, CBS, FOX and The Disney Channel."
Hulu's new live TV streaming service will feature an easy-to-use personalized interface with access to live and on-demand news, entertainment, and sports networks through various media and mobile devices. The new CBS deal will include live and on-demand access to several popular shows like 'The Big Bang Theory,' 'NCIS,' 'Big Brother,' 'Blue Bloods,' and '60 Minutes.' Likewise, the agreement also covers NFL on CBS (all preseason, regular and post-season games broadcast on CBS) and the NCAA DIVISION I MEN'S BASKETBALL CHAMPIONSHIP, along with news programming and specials, CBS's leading late night shows, and major annual live events like The GRAMMYs. Finally, the new deal also extends Showtime Networks' existing agreement with Hulu, allowing the platform to offer SHOWTIME as a premium subscription add-on service for its live and SVOD options.
"We are very pleased to make CBS available on Hulu’s new live TV service," said Ray Hopkins, President, Television Networks Distribution, CBS Corporation. "Hulu has made it clear that it understands the value that the CBS Television Network, along with Showtime and our basic cable network portfolio, will bring to this new offering. In addition, today's announcement represents another significant step in our strategy to deliver CBS's industry leading content to viewers whenever and where ever they want to watch it, at terms that are consistent with the Company’s goals."
Beyond CBS, Hulu also announced deals with Disney, Fox, and Time Warner to offer live and on-demand content from networks like TNT, TBS, CNN, Cartoon Network, Adult Swim, truTV, Boomerang, Turner Classic Movies, FOX, ABC, Fox Sports 1, Fox Sports 2, BTN, ESPN, ESPN2, ESPNU, ESPN-SEC, ESPN 3, Fox Regional Sports Networks across dozens of key national markets, Disney Channel, Disney XD, Disney Junior, Fox News, Fox Business, Freeform, FX, FXX, FXM, National Geographic, and Nat Geo Wild.
An exact launch date and pricing for Hulu's new live TV service have not been announced yet, but the platform is expected to arrive in the coming months. The new live service is set to co-exist with Hulu's current ad-supported and ad-free video on-demand subscription plans.
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