Blockbuster Offers Subscription Free Rent-By-Mail

Posted Thu Jul 14, 2011 at 11:30 AM PDT by Dick Ward

Expect to see a lot of changes from Netflix competitors in the wake of the new price structure fiasco.

Netflix has changed its pricing pretty significantly and a great many customers have seen this as a perfect time to cancel their accounts, while others are beginning to explore other options. Blockbuster wants to be that option for those favoring discs over streaming.

Their latest addition to the service might be the very thing that gets them back into the minds of movie enthusiasts. Instead of requiring a subscription to rent DVDs and Blu-rays, Blockbuster is now offering week long rentals by mail at the price of $4.99.

While that's not entirely appealing when it comes to DVDs, keep in mind that Blockbuster charges the same amount for Blu-rays. That means that those new release Blu-rays that Redbox and Netflix don't have can be delivered to your door for five bucks. It's definitely going to be enough to tempt some away from Netflix disc service.

Source: Blockbuster

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Tags: High-Def Retailing, Industry Trend, Netflix, Blockbuster (all tags)