Vizio Tops LCD Sales Again

Posted Mon Aug 24, 2009 at 11:00 AM PDT by Mike Attebery

The company can boast three of the top five HDTVs sold.

In 2009’s second quarter, Vizio tops the charts yet again. It’s not shocking considering the distribution Vizio has and their reputation for making a high quality entry level display. According to analyst Riddhi Patel, “The company seems to have found the right balance between features and price that appeals to many consumers.”

While the top sellers were smaller models, all with sub $500 MSRPs, Vizio had a 101% growth over last quarter in the 55” category, with their highest year to year growth being in 40”+ displays. Layne Newsome, co-founder of Vizio explains why. “VIZIO is number one again because consumers want to enjoy the latest technology like Full HD 1080p, 120/240Hz SPS, and they appreciate the value that VIZIO provides”

A fairly unknown name only a few years ago, Vizio now holds roughly 22% of the LCD market, with Samsung at 21% and other companies far behind. Vizio’s press release points at the lagging economy as a strong factor, as well as partnerships with stores like Target, Costco and Wal-Mart.

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Tags: HDTV sales, Vizio, High-Def Retailing (all tags)