The HDR display will be available later this month.
Element Electronics has announced the latest addition to its Roku TV lineup. The new 50-inch 4K Roku TV model will include HDR10 support and is set to hit Walmart on November 27.
"Element is at the forefront of offering the best entertainment technology at an affordable price. With the availability of the 4K Ultra HD Element 4K Roku TV with HDR, we can now provide consumers another option to experience one of the most popular smart TV platforms," said Vlad Kazhdan, vice president of merchandising at Element Electronics. "Roku TV offers a simple remote and user interface, making it a great choice for anyone who wants to enjoy today's wide variety of entertainment available online."
The new 50-inch Element Roku 4K Ultra HD TV uses the Roku smart TV platform with access to more than 5,000 channels and 500,000+ movies and TV episodes. Likewise, the display is scheduled to receive the Roku OS 8 update by the end of the year with new features like Smart Guide; enhanced voice control; and an updated 4K Spotlight Channel. In addition, the unit will include HDR10 capabilities with contrast technology for deeper blacks and brighter whites. Finally, the set also features the new Roku Channel with free access to select movies and other content.
Here's a rundown of key specs per Element
- Screen Size: 50-inch
- Resolution: 3840 x 2160 (4K UHD) with High Dynamic Range
- Refresh Rate: 60Hz
- Streaming Resolution: Streaming resolution at 4K Ultra HD (2160p), 1080p, 720p up to 60fps
- Video/Audio Connections: Built-in Wi-Fi, HDMI (3), Composite, Ethernet, USB (2), Optical SPDIF Out
- Warranty: One-year limited warranty
An exact price for the new 50-inch Element Roku 4K TV with HDR has not been announced yet. In addition to the company's Roku TV models, Element also offers a collection of Amazon Fire TV Edition Ultra HD Displays. The lineup includes 43-inch ($449), 50-inch ($549), 55-inch ($629), and 65-inch ($899) sets.