Disney dropping Digital Copy in favor of a direct triple format option.
Disney, which controls evermore important properties and may be the single most important influential seller of bundled digital and disc movie versions, is launching a new version of Digital Copy dubbed 'Digital Copy Plus.'
Digital Copy Plus is set to launch with the June 11 release of 'Oz the Great and Powerful,' and is expected to be bundled in place of Digital Copy for all future releases.
Digital Copy has existed a slightly refined version of early cumbersome digital version options. By inserting one of the included discs (more recently the DVD copy) into a computer and entering a copy specific code into the correct website, the user could obtain either an iTunes or Windows Media version of the bundled movie. Of course, one important caveat was the expiration date. The process must be completed prior to a fine print detailed expiration date. As a result, many users were left with expired and useless digital copies.
Digital Copy Plus eschews the disc altogether. The code allows the user to choose one of three versions, either iTunes, Amazon Instant Video or Vudu.
Hopefully, the associated expiration date is no longer an issue. It is important to note that Disney did not opt for the UltraViolet system, preferring the three format option. With the weight of Pixar and Lucas among Disney's many important properties, their plans for digital bundles movies stand to make serious waves through the industry.
Source: The Hollywood Reporter
Author: Brian Hoss