Posted Wed Mar 9, 2016 at 11:30 AM PST by Steven Cohen
The company will offer its first live 4K Ultra HD broadcast next month.
DirecTV has announced a launch date for its first highly anticipated 4K Ultra HD channel. The channel will debut live 4K UHD coverage by broadcasting the Masters Tournament at Augusta National Golf Club on April 7. This will mark the first ever live Ultra HD broadcast to consumers in the US.
"Golf's premier event deserves the best viewing experience that 4K UHD on DIRECTV provides," said Dan York, chief content officer, AT&T Entertainment Group. "Once you see it in 4K on DIRECTV, it's going to be tough to see it any other way – unless you're there in person."
The new DirecTV 4K Ultra HD channel will launch in April as part of the company's DirecTV Ultimate and Premier packages. The channel is set to feature 4K content from Audience Network, documentaries and more. Likewise, initial live 4K Ultra HD broadcasts will include all four rounds of Golf Tournament play at Amen Corner at Augusta National during the Masters. Coverage is scheduled for April 7-10 from approximately 10:30 a.m. to 6:00 p.m. EDT. In order to watch the DirecTV 4K channel, customers will need:
- A DirecTV Ultimate or Premier Package subscription with an authorized 4K customer account.
- The latest Genie HD DVR (HR54).
- A DirecTV 4K Ready TV or a compatible 4K TV connected to the latest 4K Genie Mini.
4K UHD content on a non-DirecTV 4K Ready TV requires a TV with HDMI 2.0, HDCP 2.2, and support for a minimum of 60 fps. DirecTV also currently offers on-demand Ultra HD content to its subscribers with compatible equipment.
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