Posted Wed Aug 4, 2010 at 07:00 AM PDT by Dick Ward
The final piece of the broadcast puzzle may be hitting Hulu soon.
The thing that's important to remember about Hulu is that it's not owned by a single company. It's got a few parent companies on top of it including NBC, ABC and Fox. As you can imagine, the final major broadcasting network, CBS, has been less than excited to go the Hulu route.
The Hulu Plus service is getting CBS execs interested though. There's something about a subscription that makes the whole idea more appetizing. CBS CEO Les Moonves puts it this way - "Are we having discussions with the Hulu subscription service? Yes we are."
There's a lot still to talk about, and CBS isn't interested in going Hulu exclusive any time soon. "Our goal is to get paid for our content in as many different ways as we can without hurting the mother ship," says Moonves. "The key here is flexibility."
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