Posted Thu Apr 26, 2018 at 08:30 PM PDT by Steven Cohen
The online retailer is increasing its subscription fee.
During the company's latest earnings call, Amazon revealed plans to raise its annual Prime subscription cost from $99 to $119. The increase is set to go live on May 11.
This is the second time Amazon has raised its Prime membership price since the service launched in 2005. An increase from the original $79 fee to $99 was enacted back in 2014. This new $20 increase is likely the result of rising costs related to shipping expenses and Amazon's growing library of original streaming content.
Here's a full rundown of current Prime membership benefits per Amazon:
Prime Rewards - Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card. Earn 2% rewards on your debit spending with Prime Reload.
Prime Delivery - Get FREE Two-Day Shipping on over 100 million items.
Prime Video - Enjoy unlimited instant streaming of thousands of popular movies and TV episodes
Prime Music - Growing selection of 2 million songs – always ad-free. Unlock even more with Amazon Music Unlimited at an exclusive discount.
Prime Reading - Enjoy unlimited reading on any device, with over a thousand books, magazines, comics, articles, Kindle Singles, and more.
Audible Channels - Unlimited listening to original audio series and playlists handcrafted for every interest.
Twitch Prime - Free game content every month, member exclusive discount on new release video games and loads more.
Prime Photos - Unlimited photo storage in Amazon Cloud Drive.
Prime Early Access - 30-minute early access to Lightning Deals on Amazon.
Amazon First Reads - Choose one featured early release book for FREE every month with Amazon First Reads.
The new $119 annual Amazon Prime pricing goes into effect on May 11. New customers who sign up before that date can still snag the current $99 fee for one year. Meanwhile, the higher price will start applying to renewals for existing memberships on June 16. In addition, Prime is also available for $13 per month, and Prime Instant Video is available as a standalone service for $9 per month.
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