Amazon's streaming service has finally arrived on Apple's media player.
Apple and Amazon have officially launched Amazon Prime Video support for the Apple TV. The Prime Video tvOS app is now available through 3rd Generation and later Apple TV models. In addition, Amazon HDR playback support is also available on the Apple TV 4K.
"There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV," said
Previously, the only way for Amazon users to access Prime Video on the Apple TV was through an AirPlay connection to a separate iOS device with the app, like an iPhone or iPad. The lack of an official Amazon Prime Video app on the Apple TV until now has often been attributed to Amazon and Apple's competing interests in the media player and streaming services market. In fact, Amazon still does not offer Apple streaming devices for purchase through its site -- though that could change now that the Apple TV offers Prime Video.
The latest gen Apple TV, dubbed Apple TV 4K, utilizes the A10X Fusion chip and offers 4K playback capabilities at up to 60 frames per second with support for HDR10 and Dolby Vision content. Users can currently view 4K HDR titles from iTunes, Amazon, and Vimeo, and HDR support for other services like Netflix is expected to be added in the coming months. In addition, the device includes 4K scaling for HD sources, Siri voice search, iCloud support for media sharing, standard AirPlay capabilities, and the ability to serve as a smart home hub for HomeKit accessories with remote access and automated control. Apple TV 4K models are in 32GB ($179) and 64GB ($199) versions.
Meanwhile, an Amazon Prime subscription costs $99 per year or $11 per month. Likewise, Prime Instant Video is available as a standalone service for $9 per month.