It's the gift that keeps on giving the whole year!
Just in time for the holidays, customers can now give the gift of Amazon Prime to friends and family. In addition to unlimited Free Two-Day Shipping on more than 15 million items, when you give the gift of Prime, you are giving a year’s worth of unlimited entertainment with Prime Instant Video and Kindle Owners’ Lending Library.
“Members have told us they want to give the gift of Prime and we are delighted to offer this new capability in time for the holidays.” said Greg Greeley, Vice President of Amazon Prime. “Our customers can now give the convenience of unlimited two-day shipping to family and friends - it's a gift that can be enjoyed all year long. When you add in the huge selection of popular movies, TV shows and Kindle books already included in the membership, giving Prime is giving a year’s worth of convenience AND entertainment."
Purchasing Amazon Prime as a gift is simple and convenient. Customers can visit www.amazon.com/giftprime, add Prime to the shopping cart, enter the recipient’s email address and select a delivery date. Gift recipients will receive an email on that date, with redemption instructions to immediately start streaming quality digital content, borrowing books and shopping with fast, free shipping on millions of items. The annual prime membership is $79.
Since the launch of Prime in 2005, Amazon continues to add more and more membership benefits, increasing the selection of items available for unlimited Free Two-Day Shipping by more than fifteen times, introducing Prime Instant Video, adding the Kindle Owners' Lending Library and recently introducing Kindle First which provides Prime members the chance to read a book from Amazon Publishing in advance of its publication each month for free.