Well that didn't take long, did it?
People are using internet connected televisions to access their favorite streaming services and play with on-board applications. And whenever there's something that attracts the eyeballs of gobs of people, ads are soon to follow.
In-app advertising support was created by the folks at YuMe, and it's already incorporated into the software development kit that goes out to those interested in making an app for LG's televisions. The first advertiser up is Toyota, who is drawing attention to the new 2012 Camry.
The good news is that it sounds like the ads will have to be placed into applications by the developers, meaning that this could simply result in both free and paid versions of apps like you'll find on smart phone markets. It doesn't sound like, at least initially, these ads will be appearing anywhere except apps that specifically enable them.