'300' Blu-ray Outsells HD DVD by 2 to 1

In its first week out of the gate, consumers preferred the Blu-ray edition of '300' nearly twice as much as its HD DVD counterpart.

That's according to numbers which first appeared Wednesday in a USA Today blog post and again today in a new article at Home Media Magazine.

This news follows Warner's announcement earlier this week that the Blu-ray and HD DVD editions of '300' had shattered earlier records to become the fastest and best-selling high-def disc title yet. Warner's press release, which emphasized the studio's dual-format support, did not break out sales numbers (or ratios) for the two formats.

While the 65:35 ratio roughly matches the overall market share for both formats, HD DVD supporters had hoped that a series of supplemental features exclusive to the HD DVD edition of '300' might help the format pull out from under its next-gen rival.

There's been no official response from the HD DVD camp, but sources suggested to High-Def Digest this morning that -- like 'Casino Royale' before it -- '300' struck a particular chord with Blu-ray's PS3-dominated consumer base.