Sonic Solutions and Wildvine to sell movies on USB movie drives.
In what appears to be an effort to meet with consumer demand for digital copies while keeping retail stores in the loop, Sonic Solutions and Wildvine have announced plans to release movies on USB drives. Entitled CinemaNow USB Movie Drives, the dongles will provide high quality playback while offering convenience to the customer.
Of course the issue of Digital Rights Management (DRM) can’t be ignored. In an effort to combat piracy, the files will play via an integrated media player, and while customers will be able to download additional digital copies, the number of devices on which they can play the video be limited to five.
No specifics have been given given as to the quality of the video or the cost of the drives, but we can expect to see them ready this holiday season.