Movies Could Hit Premium VOD While Still In Theaters

Posted Tue Aug 17, 2010 at 11:00 AM PDT by Dick Ward

The cost to you? Up to $50. Seriously.

Imagine, if you will. You’re hanging out with your friends on a Friday night and everyone wants to see that new movie, let’s say it’s the new Harry Potter flick. Everyone’s had a few beers and the sober guy doesn’t feel like driving. What to do? Order in!

That’s the future as envisioned by major Hollywood studios and providers like Time Warner and DirecTV. It’s a cool idea, but the execution seems to be horribly flawed. Making films available sooner is great, but the pricing is all wrong.

If you want to watch a movie sixty days after its theatrical release, you’ll be shelling out $24.99. That’s more than you’d pay to pick it up on Blu-ray in most scenarios. Here’s where it gets really crazy though. If the movie has only been in theaters for 30 days, you’ll have to shell out as much as $50.

Studios say that this is an effort to match the consumer’s new viewing habits, but the price point is impossible to ignore.

Source: Yahoo

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Tags: VOD (all tags)