The company promises “full length feature Hollywood productions” available to watch in 4K on day one.
If you’re going to be dropping $25,000 on a UHDTV, you’re going to want something to watch on it. The Sony Blog talks about this in reference to their new XBR-84X900 and there are a few solutions. The first is, of course, upscaling. The second is waiting until content already shot in 4K is broadcast in 4K. But what’s really interesting is that some 4K content is going to come pre-loaded on the TV itself.
“Not some goofy 4K content shot as a demo,” writes Sony blogger Ray Hartjen. “I’m talking full length feature Hollywood productions, and available exclusively to purchasers of Sony’s 84” 4K Ultra HD TV.”
Hartjen says that more about this content will be revealed after Thanksgiving.
Source: Sony Blog