Sonic’s Adaptive HD Streaming Allows Full Blu-ray Encoding

Posted Fri Jul 31, 2009 at 07:30 AM PDT by

Sonic Solutions today announced what they hope will be the next big thing in streaming: CineVision Adaptive HD.

This new adaptive system leverages the CineVision HD encoding, currently used in the production of Blu-ray discs, to create a fully adaptive HD stream. Content can be encoded in full 1080p Blu-ray quality, but will scale accordingly with connection speeds to enable buffer free playback in the highest quality possible.

Mark Ely, executive VP of Strategy at Sonic Solutions noted in a recent press release that simply offering convenience and speed just isn’t enough. “Consumers not only want instant access to new Hollywood hit movies on their connected TVs and Blu-ray players, they want it in HD.”

CineVision Adaptive HD is capable not only of encoding content with the quality that video mastering engineers are looking for, but the speed needed to not only release new titles on time, but to encode television programs for next day streaming.

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Tags: Sonic, Industry Trends (all tags)