Samsung Takes the Lead in LCD Sales

Posted Wed Nov 18, 2009 at 02:30 PM PST by

With around seventeen percent of the total LCD market share, Samsung once again takes its spot at the top of the LCD sales chart.

After being overtaken by Vizio at the end of 2009, Samsung has retaken the throne as the worldwide leader in LCD sales. Vizio’s placement in larger chain stores like Target and Wal-Mart, as well as their low cost televisions had garnered them the top sales spot for nearly a year.

The analysts at iSuppli speculate that Samsung’s heavy promotion of LED backlit televisions – or LED TVs as Samsung likes to call them – as well as price cuts on many of Samsung’s models is responsible for the shift in Samsung’s direction.

Interestingly, among the top LCD suppliers, nearly all have seen a market share decrease thanks to additional low price competitors. Samsung, who held over a fifth of the market in late 2008, now has just below 17%. Vizio went from 20.5% a few months ago to 15.7%, and Sony dove from 16.5% in 2008 to a share of 7.8% now.

The only company among the big name suppliers that managed to increase its market share at all over the last quarter was LG, who went from a 7.4% share to holding 8.1% of the market.

iSuppli notes that package deals are expected to be the big motivator this holiday season. Bundling a TV together with a Blu-ray player, game console, or an audio package can make the purchase more attractive to a customer than simply offering a discount. Expect brands that can offer multiple products in one purchase like Sony and Samsung to lead the way this holiday season.

Source: iSuppli

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