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Netflix Buttons Are Coming to Remotes Everywhere

Fri Jan 14, 2011 at 10:00 AM ET
Tags: Netflix, Remote Controls (all tags)

Samsung, Sharp, Sony, and more are adding Netflix buttons to their controllers.

You know you're doing something right when you've earned your own button on the TV remote. Similar to the On Demand button found on cable remotes, a Netflix button is coming to the controllers for connected televisions, Blu-ray players and set-top boxes.

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Starting this spring, Netflix buttons - some of which will use the Netflix logo - will be hitting remotes on products from Best Buy's Dynex brand, Haier, Memorex, Panasonic, Samsung, Sharp, Sony, and Toshiba. That's most of the TV market right there.

"No more turning on the TV, going to a home screen and searching for the Netflix icon," says Chief Product Officer Neil Hunt. "With the Netflix one-click remote, it's simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix."

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