Redbox Instant Gets Delayed to 2013

Posted Fri Dec 7, 2012 at 07:00 AM PST by Dick Ward

The service, which was originally set to release this year, will now be coming in the spring of next year.

Redbox Instant has been a hotly anticipated service since it was announced but it looks like those hoping for a Netflix alternative will have to wait at least another few months. Though Redbox Instant was set to come out before the end of this year, the company has announced that they'll be delaying things until the spring of 2013.

Verizon chair Lowell McAdam says that Redbox Instant is still in private beta within the company and that in January they'll be opening up a public beta. "We’re cautiously optimistic [about its potential]," he says, "but [you don’t know] until you’re out in the market for six months or so."

What might be telling about this delay is that it comes just days after the pricing structure was leaked online. Much of this could be based on the response of potential customers to the pricing and availability of films.

Source: Home Media Magazine

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