NBC & Verizon Prep 360-Degree YouTube Livestream of Macy's Thanksgiving Day Parade

Posted Wed Nov 23, 2016 at 02:00 PM PST by
macy parade

The 90th Macy's Thanksgiving Day Parade will be streamed live in 360-degrees!

NBC, Verizon, and Macy's have announced plans to offer a 360-degree livestream of the Macy's Thanksgiving Day Parade. The livestream will be available through Verizon’s YouTube page and is set to begin on November 24 at 9am EST.

"With Verizon, we're leaning-in to technology to bring the 'Macy's Thanksgiving Day Parade' to audiences at home in a way that has never been done before," said Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal. "This partnership shows NBCUniversal's continued commitment to develop unique solutions for clients and enhance how our viewers watch content regardless of platform."

The livestream will be shot with five 360-degree cameras strategically placed along the parade route, offering an immersive view from different angles, along with graphic pop-ups featuring fun facts about the parade. In addition, the livestream will include a special curated program hosted by Marlon Wayans and Olivia Culpo.

"We are always looking for new and creative ways to transform the way content is delivered to consumers," said John Nitti, Chief Media Officer, Verizon. "With this partnership, we are providing a front row seat to the parade regardless of where you are. By leveraging the latest technology, the 360 Livestream offers an immersive experience coupled with curated programming, and brings a first-of-its-kind experience to consumers on Verizon's Youtube page."

Beyond, to the 360-degree livestream on YouTube, the Macy's Thanksgiving Day Parade will also be broadcast on NBC on November 24 at 9am EST. 

"We are extremely excited to partner with NBCUniversal and Verizon to bring millions of fans a new way to experience our total Parade. Via 360 cameras positioned at strategic points along the route, spectators nationwide can experience what 3.5 million people enjoy live in Manhattan," said Amy Kule, executive producer of Macy's Thanksgiving Day Parade. "From the national telecast on NBC to the 360 experience on Verizon's YouTube channel, the 90th Macy's Thanksgiving Day Parade will be more accessible than ever before."

Source: NBC

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Tags: NBC, Verizon, YouTube, Macy's, 360-degree video, Streaming, livestream, Macy's Thanksgiving Day Parade (all tags)