Plasma Sales Outgrow LCD Sales in 2010

Posted Tue Nov 16, 2010 at 07:00 AM PST by Dick Ward

In particular, the 720p plasma market grew incredibly well.

When money is an issue, you're forced to make a choice about your new TV. You can either sacrifice screen size for better quality and features, or get yourself a big screen with a sub-optimal resolution. The majority of American plasma buyers are choosing the latter.

The surprisingly low pricing on plasmas has sparked a huge surge in sales, increasing sales by 28 percent in the third quarter of 2010. That's impressive, but what's particularly interesting is that the buyers picking up these plasma sets didn't seem to concerned with 1080p.

According to Quixel Research, sales of 42 inch 720p plasmas were up 27 percent, while 50 inch 720p plasmas went up a massive 65 percent. "Hopefully it is clear by now that the HD 720p segment is not dead yet for larger sized TVs," says Quixel's Tamaryn Pratt.

LCD sales went down in the 40 inch range, up in the 60 inch and up 16 percent overall.

Source: TWICE

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Tags: Industry Trends, High-Def Retailing, Plasma (all tags)