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DirecTV to Launch 3D Television in March

Tue Dec 29, 2009 at 04:05 PM ET
Tags: DIRECTV, 3D, Industry Trends (all tags)

It’s far too soon to matter to most viewers, but DirecTV is going to be stepping things up this spring with the addition of 3D broadcasting.

While there have been a few 3D broadcasts of sporting events, and a handful of 3D movies, the general public doesn’t seem as receptive to having the technology in their homes. HDTV was a fairly easy sell in that the difference was obvious, the application was simple, and it was the first step forward in television hardware in a long time.

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It seems a bit too early to jump into 3D broadcasting. HDTV still doesn’t have as much market share as it really should, and Blu-ray lags behind that. It’s still fairly early in the life cycle of both technologies to be introducing something new, but establishing your company as the market leader may be worth the risk.

Among the companies making the push towards the new tech, according to sources, is DirecTV. Their new DirecTV satellite – which is said to give them the capacity to add an all HD 3D channel – is set to launch this week and won’t go fully operational until March 2010.

A firmware update is all that will be required for current DirecTV subscribers to access the 3D programming, but viewing it will of course require a compatible television and the eyewear to match. We’re still waiting on an official statement, but our best guess is that we’ll hear more at CES.

Source: Tech Shout

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