Doing away with the need for an external unit, select LG televisions will come with the functionality of the VUDU set top box built right in.
This August, several of LG’s new TVs including the LH50 and PS80 lines of LCD and Plasma displays will, according to VUDU, have the same functionality as the VUDU BX100 set top box built right in.
Embedding streaming video is nothing new, but the idea that without any additional hookups, the quality would be equivalent to that of videos watched on the set top box is fairly impressive. Alain Rossmann, CEO of VUDU commented “Together, LG's Broadband HDTVs and the VUDU service set the industry standard for easy access to on-demand HD movies”
With over 2000 HD movies to pull from, this could be a very good relationship for both companies. More details are available in the press release.