Fox Promotes Blu-ray Release of ‘Immortals’ with Cross-Country Blood Drive

You can get yourself some cool ‘Immortals’ swag while supporting a good cause.

Earlier this month, the folks at Fox launched a new effort to help promote the home video release of their film ‘Immortals.’ What’s particularly cool about it is that the promotion also encourages fans to contribute to a good cause.

To celebrate the film’s release, Fox has been running a blood drive that has them visiting campuses across America. Those participating will be “experiencing the film and picking up ‘Immortals’ premiums while donating blood.’

The drive starts up again on March 5th, when students at Montana State University and Miami Dade College are given the chance to sign up.

Source: Home Media Magazine