Of course, they're not taking it lying down. Dish is on the attack, and they're suing the networks.
"Hoak doesn’t respect customer control; they are telling customers they must watch commercials," says Dish SVP Dave Shull. "Channel skipping has been around since the advent of the remote control, and we think Hoak has taken an incredibly hostile stance toward their viewers."
The folks at Hoak demanded that Dish take down 14 stations recently, all ABC, NBC and CBS affiliates. Though Hoak did offer Dish an extension, Dish removed the channels. Hoak demanded either the removal of Dish's ad-skipping DVR or a 200% increase in retransmission fees.
Dish has since responded by filing suits against the networks, saying that they withheld ads for the new DVR.
Source: Home Media Magazine