CEDIA: New Disc Bundles to Accompany Toshiba's Third-Gen HD DVD Launch

Posted Thu Sep 6, 2007 at 04:55 AM PDT by

With their soon-to-be released third-gen HD DVD players already announced and on display, a series of new bundle deals took center stage at Toshiba's Wednesday Night CEDIA press conference.

Would-be early adopters worried that the manufacturer's current "Perfect Offer" five disc mail order bundle might not be renewed after its current expiration date of 9/30/07 can rest easy.

A new version of the offer will run from 10/1/07 through 2/28/08, with a new selection of fifteen films to choose from.

Meanwhile, fans opting to buy one of Toshiba's third-gen HD DVD players will receive an additional two HD DVDs in the box -- Warner's '300' and Universal's 'Bourne Identity.'

In other marketing news from Toshiba, the company also announced a season-long promotional campaign with the NBC Television Station Group and its broadcasts of "Sunday Night Football."

Designed to communicate the benefits of HD DVD to millions of HDTV owners, Toshiba says the the cross-media campaign will include 30 second HD DVD ads, web sponsorships promoting the format, and special on-air promotional vignettes.

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Discs mentioned in this article: (Click for specs and reviews)
300 (HD DVD)
The Bourne Identity (HD DVD)
Tags: Bundles, Toshiba, CEDIA (all tags)