Amazon Jumps Into Cable Game With AmazonBasics

Posted Tue Sep 22, 2009 at 07:00 AM PDT by

Looking to fill a much overlooked niche, Amazon is marketing its own line of inexpensive home theater cables. Priced to compete with online retail specialists like Monoprice, Amazon is hoping that the exposure their site grants and the Amazon brand name will bring in the sales.

Prices are surprisingly good. For $8.35, you can get a 3 meter HDMI cable. Oddly enough, for an extra fifty nine cents, you can get their 2 meter HDMI cable. They offer high performance cables as well, which are priced like high performance cables, at around $40 for 3 meters.

Everything from AmazonBasics qualifies for free shipping (for orders over $25) and ships in Amazon’s “Frustration-Free Packaging”. Forgoing slick looking but hate inducing clamshell packaging, Amazon simply pops the cable into a cardboard box and sends it on its way.

AmazonBasics products will ship soon and are available for pre-order now for US based buyers.

Source: Press Release

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