LG will follow Sony and Samsung's lead, cutting the price of its own 4K TV lineup.
In the wake of a substantial price cut for Sony and Samsung's 55-inch and 65-inch Ultra HDTVs, competitor LG has also announced plans for a similar discount. Starting September 1, the Korean manufacturer will reduce the price of its 55LA9700 by $1,000 and its 65LA9700 by $1,500.
The updated pricing will place the 55LA9700 at $4,999 and the 65LA9700 at $6,499. While the company's price change matches the amount of Sony and Samsung's reductions, it still leaves their 4K offerings at a full $1,000 higher than Sony's and $500 higher than Samsung's.
Sony currently has the cheapest prices with its XBR-55X900A now listed at $3,998 and its XBR-65X900A selling for $5,498.Though Samsung was initially expected to match Sony's pricing, their Ultra HDTVs are currently selling for about $500 more, with the UN55F9000 retailing for $4,498 and the UN65F9000 now available for a suggested retail price of $5,998.
All four models feature 3,840 x 2,160 displays, giving them about four times the resolution of a traditional 1080p HDTV. In addition, the televisions offer similar Smart TV functions and are based on LED technology with local dimming capabilities.