For Immediate Release

"The Best Mission Impossible Yet!"- Jeffrey Lyons, NBC'S REEL TALK



The Fuse Is Lit On Mission Monday, October 30, 2006

HOLLYWOOD, Calif. (August 11, 2006) -- The countdown commences to Mission Monday, October 30, 2006 when M:i:III hits shelves on DVD, Blu-ray and HD DVD with high definition bonus features for the HD presentations from Paramount Home Entertainment. "M:i:III delivers" (USA Today) and "pushes your pulse rate past the danger zone" (Peter Travers, Rolling Stone) headlined by three-time Academy Award® nominated1 actor Tom Cruise. The "big, exciting film that never stops to take a breath" (Leonard Maltin, "Entertainment Tonight") features a star-studded cast who bring to life its shadowed world of intrigue and betrayal including Oscar® winner2 Phillip Seymour Hoffman (Capote), Laurence Fishburne (The Matrix), Ving Rhames (M:i:II), Keri Russell ("Felicity"), Michelle Monaghan (Kiss Kiss Bang Bang), Billy Crudup (Almost Famous) and Golden Globe® winner3 Jonathan Rhys Meyers (Match Point). Director J.J. Abrams’ ("Alias," "Lost") weaves a fast-paced and clever spy thriller, fusing classic espionage techniques with pulse-pounding action and rich character drama.

"As a huge fan of DVDs and their special features, I'm happy to have been part of a DVD release with such extensive extra footage," said director J.J. Abrams. "These are the kinds of behind-the-scenes featurettes I love: real, in-depth additional productions, not just glorified electronic press kits. I'm also thrilled that people will get a chance to see M:i:III with the best possible picture and audio, as Paramount is releasing the film in high definition."

From a devastating air attack on the Chesapeake Bay Bridge to a daring kidnapping at the Vatican to Ethan Hunt's eye-popping fulcrum-jump from a skyscraper in Shanghai, M:i:III spans the globe, taking audiences on the most exciting thrill ride of the year. The M:i:III Special Collector’s Edition DVD, Blu-ray and HD DVD presentations are each two-disc sets fully-loaded with exciting behind-the-scenes bonus material to take viewers even deeper undercover and inside the mission. The film and the high definition special features created exclusively for the HD presentations showcase the unprecedented picture and sound quality of the new formats. Rounding out the offerings, M:i:III also will be available as a single disc DVD in either widescreen or full screen featuring commentary, the making of segment and deleted scenes.

Marketing Mission

Capitalizing on the 2nd largest shopping occasion of the year, the multimillion dollar campaign will drive consumers in to stores for Mission Monday. The advertising fuse ignites with national and high definition television advertising, a comprehensive online initiative, targeted spot television and radio placements and maxim exposure in retailer circulars. In addition, custom promotions with Spike, ESPN, USA Networks, IGN, Xbox 360, Amazon and AOL as well as a high-profile publicity campaign will drive national awareness for the release. The marketing campaign will extend retailer and promotional opportunities through the holidays

Tom Cruise returns as Special Agent Ethan Hunt, who faces the mission of his life in "Mission: Impossible III." Director J. J. Abrams ("Lost"," "Alias") brings his unique blend of action and drama to the billion-dollar franchise.

High Definition DVDs

Presenting stunning picture and sound, the Blu-ray and HD DVD presentations will each be 1080p High Definition with English, French and Spanish 5.1 Dolby Digital Plus, with English, English SDH+, French and Spanish subtitles. The high-definition special features on both the HD DVD and Blu-ray discs include "The Making of the Mission," "Mission Action: Inside the Action Unit," "Visualizing the Mission," "Scoring the Mission," deleted scenes, theatrical trailers and Easter Eggs. Enhanced commentary with Tom Cruise and director J.J. Abrams is on HD DVD.

Special Collector’s Edition DVD

The M:i:III Special Collector’s Edition DVD is presented in widescreen with Dolby Digital English 5.1 Surround and French 2.0 Surround with English and Spanish subtitles. In addition to the featurettes and deleted scenes, the features include commentary by Abrams and Cruise, Moviefone Unscripted where Cruise and Abrams answer fans questions, tribute montages, trailers, a photo gallery and more.

Single Disc

The M:i:III single disc DVD is presented in widescreen or full screen with Dolby Digital English 5.1 Surround and French 2.0 Surround with English and Spanish subtitles and includes the commentary, "The Making of the Mission" featurette and the five deleted scenes.
About Paramount Home Entertainment

Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation, a unit of Viacom (NYSE: VIA, VIA.B), a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group. PHE is responsible for the worldwide sales, marketing and distribution of home entertainment including: Paramount Pictures, DreamWorks SKG, Paramount Vantage, Paramount Classics, Nickelodeon, MTV, Comedy Central, CBS, PBS and Hasbro and home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

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Street Date: October 30, 2006
Prebook: September 19, 2006
Runtime: 125 minutes
U.S. Rating: PG-13
Canadian Rating: 14A

M:i:III (single disc)
Pricing: $19.99 U.S. (M.A.P.)/$26.99 Canada
Catalog #: 118454 (full screen)
339874 (widescreen)

M:i:III Special Collector’s Edition DVD
Pricing: $24.99 U.S (M.A.P.)/$$41.99 Canada
Catalog #: 118464

Pricing: $29.99 U.S. (M.A.P.)/$46.99 Canada
Catalog #: 118484

M:i:III Blu-Ray
Pricing: $29.99 U.S. (M.A.P.)/$46.99 Canada
Catalog #: 118474