Posted Fri Oct 25, 2019 at 08:30 AM PDT by Steven Cohen
The movie theater chain is getting into the streaming business.
AMC has announced the launch of AMC Theatres On Demand. Like VUDU, iTunes, and other digital video platforms, the new service allows users to rent or purchase films for streaming after their initial theatrical windows.
"The addition of AMC Theatres On Demand, which extends our movie offerings for AMC Stubs members into their homes, makes perfect sense for AMC Theatres, for our studio partners and for our millions of movie-loving guests," said Adam Aron, CEO and President, AMC Theatres. "With more than 20 million AMC Stubs households, and with our web site and smartphone apps already being visited hundreds of millions of times annually by movie fans, AMC Theatres is in a unique position to promote specific movies with greater personalization than has ever been possible before. Through the launch of AMC Theatres On Demand, we can reach movie lovers directly and make it easy for them to access films digitally."
AMC Theatres On Demand gives AMC Stubs members access to a growing library of digital movies available for rent or purchase. The current collection includes around 2,000 films pulled from all of the major Hollywood studios, including new releases and catalog titles. HD rentals for most new releases currently cost $5.99 while most HD new release purchases appear to range from $14.99 to $19.99. But while the platform's FAQ does make mention of 4K support, there does not currently appear to be any 4K option for rentals or purchases.
The service can be accessed via AMCTheatres.com, the AMC Theatres mobile app, Roku devices, and LG Smart TVs. And as a special promotion, AMC Stubs users who buy or rent a Lionsgate or Paramount title as their first transaction through AMC Theatres On Demand can also receive three select additional movies from the chosen studio.
Source: AMC Theatres
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