Comedies and kid show pilots could turn into 13 episode seasons with enough 'likes.'
Amazon is coming around to the original programming draw that HBO, Netflix, and several other premium content providers are already working towards. The Amazon method though seems to rely on Amazon Instant customers help for choosing which content to fund. Viewers can sign into Amazon and watch the pilots, and based off of which pilots are watched, finished, and rated well on Amazon and social media, an unspecified number will be funded for a full season.
The 'Zombieland' pilot, and the John Goodman-starred 'Alpha House' lead the list of fourteen, but there is a tougher issue. Amazon is really looking for a strong fan base for each show. Collating a passionate fan base after only one episode is hardly simple, especially for comedies.
Is it important to note that this is only one aspect of Amazon's original programming push. The company is looking more into movies, and still has plans for developing dramas. Heavier involvement in show development may see the company field some shows with a stronger commitment than one episode.
In addition the Amazon Instant customers, the pilots are also available for LoveFilm UK and LoveFilm Germany customers.