YouTube's subscription video platform is getting a new name and price.
YouTube has announced plans to rebrand its current YouTube Red service as YouTube Premium on May 22. The relaunched platform will offer access to ad-free videos and music, along with YouTube original shows for $12 per month.
YouTube Red is currently available for $10 per month and comes bundled with a Google Play Music subscription. The upcoming YouTube Premium relaunch will essentially offer the same video streaming content, but will drop Google Play Music in favor of the new YouTube Music platform for a total of $12 per month. With that said, current YouTube Red members and any new users who sign up before May 22 will be allowed to keep the current $10 rate when the switch happens. In addition, YouTube Music is also available by itself for $10 per month.
Here's a rundown of key features for YouTube Premium per the Official YouTube Blog:
- The new YouTube Music: ad-free, with background listening and downloads. YouTube Music includes a reimagined mobile app and brand new desktop player that are designed for music.
- More, bigger original series and movies, including current and upcoming titles like Cobra Kai, Step Up: High Water, Impulse, and Liza Koshy's Liza on Demand.
- Ad-free, background play, and downloads across YouTube.
YouTube Premium is set to launch first in the United States, Australia, New Zealand, Mexico, and South Korea, before expanding to more market like Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom throughout 2018 and beyond.