Apple Expected to Bid on Hulu - Yahoo Demands More From the Service

Posted Mon Jul 25, 2011 at 09:00 AM PDT by Dick Ward

There's a lot going on in the impending Hulu sale with two big bidders emerging.

There are a few companies out there that are suspect for every purchase opportunity that comes along. Analysts have been expecting Google and Amazon to snap something up in recent years, but they've been quiet in the bidding war for Hulu. Instead, somewhat surprisingly, Apple is considering placing a bid.

The company is focusing on video in the future according to analyst Scott Sutherland of Wedbush Securities and Hulu would be a strong way to expand the company's own video offerings. Of course, it seems like that might cut down on sales of TV episodes through iTunes.

Yahoo put in the offer that spurred the Hulu sale, but they're not ready to bite at the $2 billion price that Hulu is expected to sell for. The reason they give is a lack of exclusivity to content. The current offer from Hulu's owners guarantees two years of exclusivity to the content, but Yahoo wants five.

Source: Bloomberg

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Tags: Yahoo, Hulu, Apple (all tags)